the challenge
  • To create an environment for the corporate headquarters
  • Tells the story of an international corporation and its worldwide facilities
  • Conforms with and complements the existing architecture of the old warehouse, now repurposed
  • To display all five of the main product lines in a visually stimulating manner, telling the story of each
the solution
  • Incorporates all market segments into a product display, which attractively displays the myriad of technical, woven products in diverse market segments
  • Used wood and iron pipes as the structure, to achieve harmony with the architecture
  • Created a lenticular display down the hallway. When walking down the hall in one direction, an image of the first factory appears.  While walking the opposite way, the new headquarters image appears. Each factory around the world is also highlighted
the finished product

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